Packaging

Premium packaging experience for the Nanobebe Aura Parent Assistant.

As the Nanobebe Aura was being developed, our go-to-market strategy was to position Aura far beyond the baby monitor category and set a new standard for cutting-edge tech in the home. We wanted an elevated unboxing experience without compromising sustainability by choosing Paper Injection Molded (PIM) panels, consolidated kitting steps, and chose a 'chest-style' design to present Aura as a product worth treasuring.

Overview

As we took on the various challenges determining kitting and hardware changes as the hardware was being refined, we found opportunities to reduce assembly steps and reduced the user's overall assembly time. While we were introducing a new technology and SKUs to Nanobébé's product line, we needed it to push their boundaries from the feeding category into the tech space without departing from the overall brand language and recognizability.

Feedback

"OMG this packaging is stunning. I will say my initial overall experience is this feels very...very high-end, and like...luxe, and amazing."

Sarah Lapierre - Youtuber

Credits