Director of Design

Leading creative teams and collaborating closely with executive leadership including the Executive Chairman, CEO, VP of Marketing, Head of Product, VP of R&D, and Head of Amazon Sales to drive business growth through innovative product development, strategic marketing initiatives, and efficient workflow execution.

Providing strategic vision and direction for investment efforts, enhancing the company’s intellectual property portfolio through the development of both physical and digital assets.

Direct cross-functional teams of 12-15 members locally and globally across departments, specializing in the development, planning, and launch of significant IoT and CPG products.

Overseeing comprehensive creative executions including design, copywriting, photography, video, and rich media, optimizing digital shelf presence on major retailer websites such as Amazon.com, Target.com, and Walmart.com.

Utilizing UX/UI strategy to integrate product, website, and mobile applications to increase customer lifetime value (LTV), and manage multi-channel content development to align with brand strategies.

UI/UX Design LEAD

Product Designer

Packaging Designer